Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have subscribed to the digital version of the Bradenton Herald for a number of years. I have gotten very used to reading it on my iPad every morning. I am not very fond of this new e edition The homepage which I normally read from has an annoying ad which covers the bottom 15% of the page and is not removable. To add insult at times it is one of those revolving type ads which changes the page every several seconds making such a distraction that I cannot concentrate on any article I attempt to read. Other free Apps do this but remove the Ads when you pay. I pay. This may seem like a small thing to some people but it is such a distraction to me that unless it is changed I will not renew my subscription to the Bradenton Herald.
I find the app and more specifically, the news coverage broad, informative and easy to access. I view the big news outlets and papers and find the BH presents the news fairly and without bias. Of the many outlets I reviewed on 9/11, you were the only one that led with a 9/11 story. Thank you.
We love dirty dining, current local news and beg for an expose of involuntary Baker Acted individuals; especially school children handcuffed (((videos))) all over Y Toob! It’s a billion dollar insurance money grab at the expense of children, homeless veterans, the abused woman who sleep in dumpsters behind WalMart on Cortez, and the elderly! Your neighbor, child’s teacher, family member can and have had people involuntarily admitted with anger & revenge!
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