Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trellint · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think this is an update issue. If so, you need to fix it fast. it’s turning out to be extremely unreliable. Tried to pay a ticket using a card I’d used last year and they said the credit card info was incorrect. I’ve typed it in perfectly correct about 20 times now and it still won’t let me pay.
This app is super simple but it functions. When entering your information, there isn’t a text cursor (blinking line) when you select the field so it isn’t obvious you’re able to enter text into the field so from a UX standpoint, a text cursor or the some kind of indicator would be great. You are charged a small fee for paying through the app (not sure if this is the same when paying online) so that’s not great but has nothing to do with the app function. I like that you can scan the ticket barcode. It was easy to pay my ticket this way but unless you get a ton of tickets, I don’t really see a reason to have an app.
I downloaded this app to check it out as (a)I couldn’t fathom why anyone would want an app for this when it takes all of 30 seconds to do online (b) some of the city’s other apps are actually useful so I wanted to see how this one held up. The app is fairly functional, but take a gander at the “privacy” policy and you’ll notice why—Conduent Inc. is entitled to collect & use at its discretion any/all personal information (your name, email, address, etc.) entered into the app. The city gets a polished app and Conduent gets to vacuum up data to sell, a win-win for everyone but Boston residents. Sorry, no thanks—I’ll stick to paying online or by mail.
What is Boston PayTix™? Now you can pay that pesky parking ticket right from your phone. Boston PayTix™ is the fastest way to pay your parking ticket...