Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yauheni Kuchuk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app says I should update it, but it doesn't update from the AppStore. I reinstalled it, but it still doesn't work.
…. If we were informed email from them would be Russian. Now I don’t know who has my email and banking info.
I complained that the app wasn’t memorizing the last played position, the developers quickly fixed it! UPD: apparently the bug was not fixed. It still does not memorize the last played position and resets to the beginning of the chapter.
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