Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BookFunnel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, let me preface this by saying I love using BookFunnel. I love being able to purchase from authors directly and supporting them in this way. However, I want to say that since this new update I have been experiencing a lot of glitches! For one, I’ll download the books that I wanna listen to and then I’ll exit out the app and my books won’t be downloaded when I go back into the app later on. Also, sometimes the app will also just randomly shut down when I have it open. I hope that app support can fix these issues soon because I know I’m not the only one that’s experiencing these problems.
Downloaded the app to read an extended epilogue download for a book I’d just finished, and the experience was truly horrible. The content library worked fine but beyond that functionality totally fell apart. The display type was very small - smaller than 8pt type I’m sure - and controls to zoom to page width or fit to screen did nothing. Zooming using iPadOS reverse-pinch motion did zoom but then it was impossible to scroll up or down to the next page and pinching back to the original resolution didn’t fix that issue - in fact it went too far and switched into page thumbnail view. Then the display froze entirely. Tried closing the app and restarting - and same thing happened. Ridiculous waste of time. The last one of these I downloaded had the option of opening the PDF download in Kindle. Not sure why that option went away, but a save yourself the hassle and just open and read the PDF on its own. This app isn’t worth the effort to download it.
It would be nice if it worked with Car Play so I can listen to the audiobooks while driving. I would also like it if I can browse my library as the book is playing. I purchased Laura Burton and Jessie Cal’s Fairy Tales Reimagined series, and since the books are meant to be read in a specific order, I would really like if the number in the series was included in the title, or better yet, the cover art. I’m also a little disappointed that the books cannot be sent to other listening apps such as Audible (which is accessible on Car Play, hence my attempt) despite it showing “Send to Another App” as an option on the book’s main screen.
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