Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Purepay Retail Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having bought 3 swimsuits I was asked to review but I am unable to do so, as a response. I cannot review on the app either. Shame because their swimsuits are great!
So many problems with this app which seems poorly designed and not user friendly. Often won’t complete checkout so I end up reverting to the website. “App exclusive” offers are emailed to me but don’t seem to be available on the app. It does keep a record of my account but should be easier to use than it is.
The app itself is really good for browsing and selecting items, but when it comes to checking out, it fails when trying to connect to PayPal and just sits there with an empty white box on the screen. So, I end up having to go to the website. I also noticed that the app hadn’t applied the free shipping for spending over £40 so something is going wrong with the app’s checkout process. If that were fixed, it would be 5 stars.
Shop the latest fashion from Bonmarché in sizes 10-28. Plus, get even more with our Bonus Club loyalty membership. Our app offers a safer shopping ex...