Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Skinner, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You need to engage with an end TL to end process engineer. The app, age verification then pick up process is very irritating. My password change hasn’t worked, I have to upload my id to validation my age despite having a long standing relationship with skinner and the local pick up retailer. If this were simple and the app worked well I might not be so irritated, but other auction houses have already figured this out
The app is not updated. The items in future auctions cannot be viewed in a reasonable time prior to the auction.
The app works well. The only issue I have is that photos of auction items open “full screen” and it is actually pretty difficult to get them closed to go back to the listings. Not intuitive at all.
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