Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMW Motorcycle Owners of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m getting frustrated with the app, because it is failing in ways that should be easily fixed. For example, I try to look at seminars. In multiple cases, I get this message “Sorry, this screen is unavailable at this moment. A crash report was sent to our developers. Restart the app” And you have to totally restart the app, instead of it just returning you to the previous screen. Which means you open it, then select the rally. Then you get the full page ad, which refuses to clear promptly after you click the “X” at the top right. Then you click the rally, and it’s slow to take you to that section. Once you get there, you go back to Seminars, try to see the details for another seminar, and it happens again. Plus, when you click “App support” below the “Write a review” it just dumps you into the MOA website, without taking you to a place where you can tell the developer what’s wrong.
Join the BMW MOA family at one of our National Rallies or other events. Inside the app, you will find a complete listing of all there is to do at an M...