Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elfactory · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App does not allow login after setting up account
Pros: 1.great square screen — also only square screen Cons: 1. App crashes frequently 2. App allows uploaded GIF files on the first run only. subsequent attempts to upload GIF files from photo gallery to collection fails. I have tried on 3 different phones including an android phone. Always works in the beginning and fails at some point causing the app to crash or silently fail to upload. Can’t clear app cache. Removing the app and trying again still fails. I bought three screens for 700 each and I can’t upload a animated GIF. 3. App not fully translated to English
1. Only partial translation to English. Lots of korean left here or there. Why? FOR GOD SAKE. 2 You are not able to control which picture to display at real-time. One has to wait for the auto shuffle... 3 Picture loading is slow. And app crashes after scrolling down enough. Many many more. Facepalm.
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