Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lis Johannsen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried several times to take photos with the internal camera yet wouldn’t allow any editing, tried the camera roll same results, blank screen - I need a refund!
This app is a very dumbed down photo editing app. There are so many more great apps out there that are free and do much more. Toast is my go-to photo app. I’m not sure why I keep trying new ones when that does everything I need.
Don't waste your time...free stuff is not worth the time ...crashes every time I try and save after inserting any text. Back to the drawing hoard. Use picsart
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