Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ashton George · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app cured the cancer I had growing on me for 6 months. I downloaded it for fun and it became the thing that cured me. I'm going to say this is the best game of 2015 on any gaming platform.
Pretty good App. Keep it Up Ashtonio 😬👳
Great simple game to kill time while waiting on something.
The storm has just begun and bits are raining from the clouds! Control the wind and guide the bits to land on their colors! Welcome to Bit Storm. It...