Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hoang Cao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is easy to use and I use it for friends and family all the time.
Best App Ever! You can add so many features to your cake that make it look beautiful!!
Would like to warn people, if you avoid Facebook because it's just a tracking app then I would avoid downloading this app. Whoever writes these apps, why can't they be up front and tell us what type of media we can post these on. I spent 20 minutes trying to figure out how to work the app and produce the card only to find out that this particular app can only be used for Facebook. And no amount of money given to me would ever temp me to give away my privacy to Facebook. To possibly correct this problem in the future, I will not download the four or five other apps that this company promotes in apple apps store. Sadly the only way to get the attention of the company is to hit them in their pocket book.
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