Birdy, Matchmaker 2.0

Personality System, LLC · iOS

Birdy, Matchmaker 2.0

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Birdy, Matchmaker 2.0 screenshot 1Birdy, Matchmaker 2.0 screenshot 2Birdy, Matchmaker 2.0 screenshot 3Birdy, Matchmaker 2.0 screenshot 4Birdy, Matchmaker 2.0 screenshot 5Birdy, Matchmaker 2.0 screenshot 6Birdy, Matchmaker 2.0 screenshot 7Birdy, Matchmaker 2.0 screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Birdy, Matchmaker 2.0 Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.5 (22)

Rating Distribution

2.5
★★★☆☆
22 reviews
5
23%
4
41%
3
9%
2
14%
1
14%

Top Countries

🇺🇸 US🇦🇺 AU🇨🇦 CA
Reviews (3)
★★★☆☆Laincloud8/25/2023
needs work

Good idea with matching people by personality type, but the app has issues. In the free version, you have to find people to like in the public chat rooms, and hope that they like you back, then you can chat with them privately. In recent months, my private chats are not loading. When tapping on someone’s profile, it doesn’t have a back button to go back. Every so often, the app deletes all the public chat rooms and starts them fresh. But i haven’t seen the new ones come up yet. It seems like the developers have given up on the app. Boo is a better personality match app.

★★☆☆☆ZiggyGoom12/31/2022
Good Concept

It’s an interesting concept but the people on this app are strange. I’ll say what I’m looking for on my profile (a relationship) and I’ll get people messaging me saying they want to be friends or are married and it’s kinda weird and uncomfortable. A lot of people post their pics on their profile for everyone to see before they match despite that not seeing pics of each other first is a huge part of the app concept. Needs more work and probably user base moderation. I know it’s hard because the app currently has few users but I’m going to have to stop using the app till some of the issues are ironed out because being a gay man looking for a relationship getting matched with a straight man who is actively married is just a really depressing situation to be in and slowly discover while messaging someone you find attractive and funny and are excited you matched with just to slowly realize that. Then when he realized it he immediately unmatched with me without saying a word 💀

★★★☆☆(⊙﹏ಠ)6/29/2021
Constantly crashes

This has a lot of promise if it would stop crashing long enough for me to at least complete the quiz :/

Version History (39)
2.7.511/24/2022
2.7.48/25/2022
2.7.36/8/2022
2.7.24/5/2022
2.7.13/16/2022
2.7.03/14/2022
2.6.41/19/2022
2.6.312/7/2021
2.6.211/22/2021
2.6.110/25/2021
Available In (102 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS
Supported Languages (1)
English
App Details

Meet your most compatible match based on your personality! On Birdy, we introduce you to people who truly get you. How? We apply a 100 year old per...

iOS App ID
1497851022
Content Rating
17+
Min OS
10.0
Size
84.0 MB
In-App Purchases
Yes
Publisher
Personality System, LLC
US

In-App Purchases (9)

NamePriceType
Love Member 1 Month$4.99Monthly
400 Seeds$4.99One-time
Diamond Member 1 Month$14.99Monthly
2000 Seeds$21.99One-time
3500 Seeds$24.99One-time
Nirvana Member 1 Month$34.99Monthly
Love Member 1 Year$35.99Yearly
Diamond Member 1 Year$119.99Yearly
Nirvana Member 1 year$249.99Yearly