Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Big Ears Festival · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App seems much better so far. Add your favorites and then they are highlighted in yellow on the schedule. Clicking through to each event then lets you click through to the venue location which pulls up your location on the map. Would like the option to create an account to synchronize data across devices.
Much faster, simpler, & easier to explore than in years past. Less is more. Looking forward to the Festival.
Starts tomorrow but obviously, I won’t be relying on the app to get me where I want to be. Been trying to check my schedule all day and get a No Internet connection message. As I sit next to my laptop. Don’t know what changed over past years and maybe the bugs will work out overnight, but this is not good at all. Wow.
Big Ears is a four-day celebration of musical and artistic adventure and discovery, transforming downtown Knoxville, TN into an immersive playground f...