Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Etix · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love having this for Hopscotch.
App needed updating after it was already promoted to download, and cleared my entire schedule of bookmarked events.
Update removed my starred shows. Now I have to go through the whole schedule again. Edit: also is every day party listed 2-3 times?
Hopscotch Music Festival is an annual three-day music festival in downtown Raleigh, North Carolina, United States. With more than 120 bands, Hopscotch...