Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Minh Hieu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When ever I click a button a ad pops up and I’m so annoyed from it happening over and over again.
Bro the graphics are BAD the cars are slow and so many ads.I started at the loading screen and boom an AD The worst
I thought this game would be fun. But it’s a lot of ads or I’m doing something wrong. I haven’t even got into the real game because the ads.I had a funny feeling I was going to delete this game do to rage or something, but no it’s ads. PLEASE do something about the ads
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