Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗British Columbia Hydro and Power Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App freezes for no apparent when doing a variety of simple functions. Phone required reboot to restore. Can’t insert a town name and then touch a BCHydro charger icon to obtain info etc. Can’t access info, as page opens and screen freezes. Sometime map (over WiFi) is very slow to redraw and show BCHydro stations.
Worst app I’ve ever used. Everything is so slow. The app literally takes a minute to start up with no loading indicator. I setup auto payment only to be told that that feature is not working. I tap the start charging button and literally nothing happens. Fortunately my girlfriend was very patient and she waited enough for the app to finally start working
with just cell coverage in the middle of a national park; got the app installed, setup and was charging in a couple of minutes, and I’m from the US.
BC Hydro EV Public Charging Network — B.C.’s largest EV fast charging network Network at a Glance • One of the most reliable EV networks in B.C. • A...