Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baylor University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So far I think this app is fabulous. Of our four sons in college, this is the only app for college we plan to use!
We downloaded for a self-guided tour during COVID restrictions. Couldn’t get it to do anything. Even standing at the stops it offered no info or directions other than ‘proceed to next stop’. Was expecting it to provide info about each stop and serve as a tour guide. Really not sure what purpose it served.
This app is one of the most well thought-out, organized, and helpful apps I've downloaded. Baylor does a great job communicating information through this app, and it will make your campus visit even more enjoyable.
The Baylor University App allows you to view schedules, maps, and the most up-to-date information for New Student Orientation and other select campus...