Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broke the Game, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is beautiful and well-written and I can definitely relate to this! Thank you so much for making this game, it was such a great experience.
To people who do not understand or are not familiar with the realities of poverty in America, this app is deeply informative while also containing entertaining elements to keep the user engaged. Would be exceptional if used in a classroom setting or alternative academic environments.
Fun (and slightly stressful) way to put yourself in someone else’s shoes. Try to hang on to your money while responding to life’s ups and downs....it’s not easy!! Realistic depiction of the way that a small decision can snowball into something consequential.
Play Broke as a new college grad, a person experiencing homelessness, a rural farmer, an older adult, a migrant, or someone experiencing suburban pove...