Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hy Phan Bao Song · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how easy it is to create habits and daily tasks. The battle mechanics are also simple (pick which character hits/activate a skill) which I appreciate, it’s not too complex or clunky. I like watching them go!For some reason I wasn’t able to set the time for a reminder, it would just default to the current time. Not a deal breaker, I don’t really need alerts. I also couldn’t delete mistakenly inputted tasks already marked completed (accidentally did tasks twice because I forgot I inputted it. Figured out you can see the current monster’s history of habits/tasks in the Legend tab though!)I also like the little stories that are generated with each monster and character. Each character has their own archetype so it’s fun to mix and match and see how team combinations influence the story.All in all, a good way to motivate me to complete tasks. I want to buy all the characters!
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