Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barrett-Jackson Auction Company, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was very easy to get registered and look through vehicle inventory and accessories/memorabilia. Liked ability to save favorites! Photos in gallery were very clear and quality. Wish list items include the ability to save images from the gallery as well as filter on additional attributes such as color, etc and having the map pinpoint your current location at the venue, to assist with navigation and sense of orientation.
Yesterday I could not create an account because the app did not recognize my email domain. I emailed the developer and this morning I was able to create an account. This is a new app. Let’s give the developers suggestions rather than just complain about what functions are not available. I have worked with application development my entire career. This is very complex work and requires many iterations of refinement to build a fully functioning app.
Knowing that this is a beta version, it’s still very well put together. With so many exciting things to see at the auction, the GPS feature really helps find cars and attractions with ease. The docket search and favorites made it really easy to find the cars I am interested in. Good work, Barrett-Jackson!
The official Barrett-Jackson mobile app will keep you up to date throughout the live event. Through the app you'll be able to: - Scan a QR code for a...