Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barksdale Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Weekends and evenings the app lacks in the ability to show accurate data. Have had many problems with transactions not even deducted in actual balance available. When I leave a store I should be able to see immediately the name and transaction just made. This day and age I expect instant data can be accurately shown. There is no reason a customer should not be able to open their bank app and check their last transaction even if it is pending the transaction should show not just a different available balance from actual balance.
I recently had an unauthorized charge on my account and I went into the bossier Barksdale branch and filed a dispute. The employee denied my dispute after seeing that the charge repeated after 30 days within my authorization. I have been with barksdale federal for over 13 years and this was very disappointing. Not a way to treat a long term client.
It used to be free with direct deposit, after several years they took it away. They now charge me monthly fees. When my account was hacked they kept charging me overdraft fees while it was being looked into. After about 30 days they refunded the money and the overdraft fees. Now 2 months later they’re saying I authorized it and are taking the money back in a couple of days which will overdraft my account again! What’s the point of being insured by the FDIC if they don’t use it? I’ve been with this bank for over 30 years and now I’m planning to close my accounts.
Introducing Barksdale Federal Credit Union's Free Mobile Banking Application for the iPhone, iPad, and iPod Touch - So banking is always convenient fo...