Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baopals · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I visit China every now and then and find Baopals a good replacement to my US online shopping service. It’s so easy to use and it’s especially useful if you are not fluent in Chinese yet because you can choose English as your default language.
I have no way of even getting my foot in the door with TaoBao with how restrictive Chinese apps are getting. This allows me to quickly and easily purchase gifts for my Chinese girlfriend without worrying about all the logistics and privacy violation of dealing with TaoBao
Baopals is excellent. Their customer service is quick, and very helpful, and they are quick to deal with issues if/when the arise. Having access to English speaking customer service, especially while living in China, is invaluable. It’s worth the little bit extra you pay over Taobao, for the peace of mind of knowing that what you order is going to get you quickly, and that if there are any issues, they will be easily resolved. I highly recommend Baopals.
Baopals connects shoppers around the world with over one billion products from China’s largest and most trusted online marketplaces. Browse on Baopal...