Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Heritage Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The AR aspect is interesting and the check point hunting aspect quite a novel idea. However, the execution could be better. 1) check point fenced up and under construction. Cannot access and completed the trail 2) gps on fort canning not reliable and misleading as to where the checkpoint is 3) check point very hard to read in the evening, especially since the app disable the touch of the hand phone 4) huge drain on battery
App needs to be updated. Got to Fort Canning and it wouldn't load - instant shut down. Cannot redownload unless connected to WiFi, well there's no wifi in the park. My kids managed to scan the first point, after which one of their’s died. At point 2, another app died. By point 3 no one had working apps. Disappointed.
Great app!! Me and my kids love it.. as we are able to view the histories via the AR technology. Not just the AR, we get to view the interesting tidbits while walking to the next location.. 👍🏻
Welcome to the BALIKSG: Reflections of Singapore app presented by the National Heritage Board (NHB) and the National Parks Board (NPARKS) to commemora...