Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ministry of Education (Singapore) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Terrible idea because it leaves out parents without a singpass.
A keyword search function is much needed for to-do/completed posts. It can be frustrating to have to scroll to find old posts that still need to be accessed. Another suggestion could be to allow flagging or “starring” posts for easier reference in the future.
It kept asking me to login to my Singpass and I did but it kept taking me back to initial login page. Gosh it’s so frustrating..
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