Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ken Randall · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Played one game & it was all it took to decide to delete it. First, it costs points to play each game & I’m sure you’ll have to jump through hoops to get more points. I want to play, not perform dozens of tasks to just play. Second, if you don’t move right away you lose your turn. What crap. The board moves are so mechanical that it feels like a computer game of years gone by. Don’t waste your time!
Back-Gammon is more-or-less identical to the traditional board game. Any differences are really cosmetic. Backgammon is one of the oldest board games...
| Name | Price | Type |
|---|---|---|
| Buy 5,000 points | $0.99 | One-time |
| Ad Remover | $0.99 | One-time |
| Buy 15,000 points | $1.99 | One-time |
| Buy 50,000 points | $2.99 | One-time |