Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Axos Invest Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using WiseBanyan since it’s launch. I’ve never paid for premium packages, but I have adjusted asset allocations, transferred money in (one-time and recurring), and made withdrawals. Transfers do take several days to complete, but I’ve never once experienced a snafu. Taxes are straightforward in Quickbooks with automatic download. For people concerned about the calculation of their return, it is a combination of dividends and asset appreciation for “total return” over the life of your account (cumulative). It would be inappropriate to compare it to a single benchmark like the SP500. More appropriate would be to examine the returns on the well-rated index funds and ETFs in your portfolio against their benchmarks. WiseBanyan has an excellent curated collection of funds with very low fees and strong Morningstar ratings. The app itself is decent well to all needed functionality. I recommend the service and app without reservation.
I signed up for WiseBanyan because it was unique for not charging ANY fees for lower-income investors such as myself. You could opt in to more features, but it was the only free way to do micro-investing with MPT. Now they decided to require one of their previously opt-in features, and appear to be trying to make their app more like the other ones out there. It was unique and the best, and they’re de-incentivizing consumers to choose their product. Otherwise a great great app
I could understand how it would take 7 business days to transfer money from an investment account, but a cash account should not take that long. As for my investment account, it’s been 7 days and I am still waiting. I thought this would be a great way to set money aside and grow it for our wedding next year, among other shorter-term goals, but it’s proving to just be too many extra steps. This app is perfect if you are going to set it and forget it and not touch it for X amount of years, but if you are looking for something to set aside for short-term goals, this app is just a little inconvenient. Also, keep in mind that this....bank/whatever it is, is not FDIC insured (not even for cash accounts). Investments are always a risk, but ask yourself if you are willing to risk cash that you could set aside in your home bank’s savings account. Just some things to consider.
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