Axis Mobile Digital Rupee

Axis Bank Ltd · iOS

Axis Mobile Digital Rupee

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Axis Mobile Digital Rupee screenshot 1Axis Mobile Digital Rupee screenshot 2Axis Mobile Digital Rupee screenshot 3Axis Mobile Digital Rupee screenshot 4Axis Mobile Digital Rupee screenshot 5Axis Mobile Digital Rupee screenshot 6Axis Mobile Digital Rupee screenshot 7

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Axis Mobile Digital Rupee Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.6 (254)

Rating Distribution

3.6
★★★★
254 reviews
5
30%
4
4%
3
4%
2
4%
1
59%

Top Countries

🇮🇳 IN
Reviews (3)
★★★☆☆Vivek_Jadhav5/13/2026
Improvements required

Suggested improvement: 1. Allow biometric logins 2. QR scanner is not upto the mark. Takes longer to scan and many times is unable to scan. Comparing it with the scanner of Axis Open App 3. Allow loading the wallet from more sources - CC, DC, Meal cards etc.

☆☆☆☆ATHUL025/20/2025
Poor UX – No Way to View or Copy VPA in the App

I’ve been using the Axis Digital Rupee app for a while now, and it’s frustrating that such a basic and essential feature — viewing your wallet’s VPA (Virtual Payment Address) — is completely missing. There is no way to view, copy, or manage your VPA inside the app. If you’re trying to link your wallet somewhere else or even receive payments properly, you’re stuck. This defeats the purpose of interoperability and convenience, which CBDC aims to promote. Even worse, the app doesn’t show your wallet address anywhere, not under profile, settings, or the “Receive” section. Users are forced to reverse-engineer their own VPA using QR links, which is inefficient and confusing — especially with long, system-generated VPAs. Until this is fixed, I can’t recommend this app. Please update the app to show the wallet VPA and allow VPA customization, like every other UPI or CBDC wallet does.

☆☆☆☆Sanlel12/30/2024
Balance shows as Zero after successfully loading money

I have transferred money from my axis bank to digital wallet but current balance shows as zero .. when checked at both places it shows transfer successful at bank and in wallet transaction history shows loaded successfully… there is no customer support number and when we calll Axis customer service says they can’t do anything try the support site to raise a case which might take 24-48hrs what the hell.. transferred for an emergency transaction as the vendor wanted digital rupee.. Pathetic, Disgusted ..

Version History (24)
2.0.18/21/2026
2.0.06/19/2026
1.22.05/19/2026
1.21.02/13/2026
1.20.011/29/2025
1.19.010/6/2025
1.18.07/25/2025
1.17.05/22/2025
1.16.04/15/2025
1.15.03/4/2025
Available In (1 Countries)
🇮🇳 India
Supported Languages (1)
English
App Details

Axis Mobile Digital Rupee – Mobile Application for Central Bank Digital Currency launched (CBDC) by RBI. Digital rupee (also known as CBDC) is a new...

iOS App ID
6448527099
Content Rating
4+
Min OS
17.0
Size
57.7 MB
Publisher
Axis Bank Ltd
In