Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AW Lashes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have recently switched to pre made fans as my hands cramp up and my hand made fans start to not be so great by the end of the day!! It’s also helped my time I spend with my clients and can get more in!
Seriously made shopping so easy!! Love AW and so glad they have an app!!!
I love AW and the app makes ordering SO much easier!! Plus I love the app-specific rewards and discounts!!!
Alexis is a licensed cosmetologist, but found her passion, natural flare and ability for lash extensions early while she was still in school and quick...