Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aviva Canada · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
speed, braking, and acceleration are fine. cornering is horrible, it’s like the app expects you to pull into a street 70kmh at 5kmh which is incredibly dangerous for everybody on the road. distracted driving is by far the worst part of this app though, i guess the developers never thought of the possibility that you just may have a passenger that is using your phone to give directions, text/call people. i don’t even know what the “context” is there for it just docks you points. overall it does help you become a more conscious driver so i guess that’s good.
Due to the Aviva Company requirements, I download and tried to enter the activation code, however the app always sad “Something went wrong” at the final step no matter how many code I entered! Don’t use aviva and STAY AWAY from the app!
Good app however the expectations for cornering is absolutely ridiculous. Unsafe and dangerous if you want to slow down enough to score 90’s. Needs to be tuned or else accidents may happen.
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