Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jamario Davis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While ABA can help autistic people mask traits seen as negative it also leaves them with lasting trauma and its harmful to promote it as wholly good. There are other services that can help autistic people understand ourselves and overcome our troubles rather than forcing us to be “normal” Here are several links on harmful effects of ABA: (PDF) Why caregivers discontinue applied behavior analysis (ABA) and choose communication-based autism interventions (PDF) ABA Paper IJCP (PDF) Long-term ABA Therapy Is Abusive: A Response to Gorycki, Ruppel, and Zane I encourage you to read more and listen to autistic people and our experiences.
This app provides information for parents and love ones of children with autism to navigate and attain knowledge.
If I had known the app was a front for the hate group Autism Speaks, I never would’ve downloaded it. I and thousands of other autistics have been quite clear “Nothing about us without us.” Autism Speaks is a hate group and no parent of an autistic should seek information through them.
Autism Knowledge is a calm, accessible learning app for understanding autism without overwhelm. Explore personalized paths, clear topics, and evidence...