Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rensselaer Polytechnic Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE AUMI too. All of my students have cognitive challenges and many of them also have physical challenges. AUMI is a hit with all most of them. You can tell when they "get it" that they are controlling the sound by themselves. It's like magic. What's more, I love being able to easily add my own sound files. That why no matter what music standard or integrated academic curriculum I'm teaching AUMI can be a meaningful activity for the class. Congrats on doing something so wonderful for the lowest one percent of the population and thank you.
I work as a music therapist with kids with severe cognitive and physical limitations. Often holding onto an instrument or mallet is difficult, and I don't always like to strap mallets to their hands. This app is great for helping the kids I work with participate and make music - while being able to keep the notes within specific keys and scales so it doesn't sound chaotic. The visual feedback they receive is great (which you don't get with the Soundbeams hardware). Even the children in low awareness states who might not be as aware of their surroundings or the "rules" of music get benefit and enjoyment - their movements increase once they hear that music is created by their small or simple movements.
Adaptive Use Musical Instruments (AUMI) software interface enables people who have very limited controlled (voluntary) movement to independently engag...