Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MTAB Enterprises, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Red flags everywhere, 1.)only been out a week in App Store and has perfect 5 rating 2.) wants pics of ID(both sides) medical marijuana card, face biometric and SSN 3.) claims to gather no data in App Store please Apple look at this!!!!!! My local dispensary is advertising this app and actually helping people hand over all this data At the very least let the App Store page accurately depict the data it wants, otherwise it looks quite illegitimate.
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