Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Efun Technology Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Think I pretty much give up on this game. I started with a guest account just to give it a try. About a week into the game I was prompted with a message basically forced into becoming a member but in the message that popped up it stated guest account will be upgraded to members account. So thinking I would just have to sign up and I would have my content. All gone. I’ve made in app purchases and lost all my content from guest account and I played enough to have a decent high level character. Contacted support. No response at all. Emailed. Even looked up on Facebook. Nothing. So at this point I just give up the game. Pretty unfair to have to lose all content. Thanks.
This game is awesome and addicting. I’ve been playing non stop for a few weeks now. The only thing I would say that isn’t bad but it’s something maybe you guys could fix. I feel the 20 daily quests aren’t enough. Maybe add guild quest. Just like when you give gear to your teammates and you get rewarded guild points to purchase gear from other teammates who are a higher level.
So let’s get the basics out-of-the-way. This is an idle MMORPG with auto-pathing and battle, as well as offline farming. Many of the usual characteristics of acquiring gear, enhancing year, putting gems in gear, world boss, arena PvP, dungeons, etc are all present. However, this game is an absolute cash grab. It’s not even a possibility for free to play players to contend. For example, all gear can hold 7 gems. Inlaying these gems can add substantial stats to the gear. As a free to play player, the maximum gems you can put in an item is 3. But if you purchase up to four layers of VIP status you can add all seven gems. To make matters worse it’s not even possible to acquire some items or facets of the game through grinding, hard work, or dedication. Much of the VIP and premium content of the game is literally hidden behind a pay wall and there is no way in game to earn those type of gems to purchase those perks. Their marketing strategy and rapid server openings unfortunately only support this company’s model. Once players on the server realize that some whales have dropped several hundred dollars to become top dog, people reroll on a new server which opens approximately every 48 hours.
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| Name | Price | Type |
|---|---|---|
| 60 Diamonds | $0.99 | One-time |
| 300 Diamonds | $4.99 | One-time |
| $4.99 Pack | $4.99 | One-time |
| King VIP | $4.99 | One-time |
| 600 Diamonds | $9.99 | One-time |
| 1200 Diamonds | $19.99 | One-time |
| Supreme VIP | $29.99 | One-time |
| 1800 Diamonds | $29.99 | One-time |
| 3000 Diamonds | $49.99 | One-time |
| 6000 Diamonds | $99.99 | One-time |