Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dzianis Azarenka · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a pretty good version of Lemmings but is spoiled by two very significant errors. 1) clicking on the ants to give them a skill is incredibly hit and miss. You can click on ants and the game just ignores you. Also, you can choose a skill, go to click on an ant and you find that the game has unclicked the skill! Very frustrating! 2) You are not able to see the whole level at the beginning so when you scroll around to see what is coming next you invariably lose a few ants. You can’t even scroll around when you hit pause. It would also be much more playable if you could zoom out much further so you can see the whole level. Fix these faults and you would have a terrific game!
Even before I played the very first level there were several ads - this gives a very bad impression. Parts of the screen are hidden by clickable ads during gameplay also, so there is not much going for this game.
I think this game is worth the money. -A few simple warm up missions really allows you to smoothly slide into the more complex and challenging of the maps. -It has a comfortable control scheme which endows players with the ability to portion a large part of there attention and concentration on what's happening in the game as apposed to focusing on what you may need to do in order to do something in the game. - all in all you are getting what it says on the tin and it seems to deliver. , , ~ If I were to change 1 thing I would make the HUD more manipulative in order to get a better view of the playing area. as different levels have different layouts which at certain intensities of magnification are sometimes partially covered by the HUD icons. Other than that can't fault it. 9/10
-- Sweet little universal strategy game for the young at heart. The action may be slow, but the challenges are tough and the yummy images will bring y...