Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samantha Ciccarella · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For hobbies, values, etc. you’re choosing from a preset list so it’s a bit limiting.
The app was super easy to set up and I love how I can set preferences based on not only what I want but also what are my deal breakers. I did have to look up the abbreviations for the personalities, but I’m old so lol. It’s a huge plus that we need to verify with a “live” photo every 30 days to help weed out fake profiles, AI, and bots. I will update my review once the app goes live and I have some interactions.
I love this app it has so many options to make your profile really specific which makes it better to match with people you really have stuff in common with. I also love the idea that it will be weeding thru bots regularly.
Anteros is not your average dating app. With more ways to personalize your profile, you can show up as your authentic self to find more compatible mat...