Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ovolab · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Several ‘server errors’ when trying to add dates; very few books in other languages (I end up adding them in Italian even though I read them in English). Would love to be able to add ‘referred by’ or other notes
Thought I’d give the app a go - but the Sign in with Apple functionality is apparently broken Quickly uninstalled.
The main reason why I bought the full version was to scan books. However, the scanner is difficult to use. It takes several minutes to capture a barcode. Sometimes it's easier just to manually enter a title. I hope that the scanner will work as well as red laser's by the next update.
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