Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗America’s Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just tried to open the America’s Credit Union app on my iPhone just now to see a credit service agreement. The big problem is that I must ‘agree’ to get to my account. Can’t check on my bank statements or transfers between accounts. It worked this morning, with out the credit statement, but is not working now. Fix this! All that is needed is a ‘don’t agree’ button.
ACU used to have a very user-friendly website and mobile app. Since the merge with the other credit union it has been frustration after frustration trying to figure it out, trying to make the mobile app work, trying to get accounts connected online. Even trying to deposit a check through my mobile phone has been a head banger. I attempt to take a picture and the notice to rotate my phone to landscape never goes away until I shut the entire thing down and start over again and then sometimes it works and sometimes it doesn’t. It’s completely frustrating. If I had started this account with the merged credit union I may have closed it out and gone somewhere else because it’s so frustrating. It’s almost to the point where I say I hate working with this bank. That’s a terrible place to be.
While we appreciate and respect your decision to “upgrade” the app, it has unfortunately resulted in a great deal of confusion and inconvenience so far on our part. We have 2 checks to deposit and have spent over an hour attempting to deposit the first one, only to discover that we left out the account number on the endorsement (which the instructions don’t request). We have resubmitted that deposit with no visible means of cancelling the first one. Hopefully, the transaction will be denied for lack of information. We will now attempt to redeposit the other check in another account, for which we never received a confirmation last week. All of this could be easily resolved with a simple phone call to one of your pleasant and qualified representatives, and we apologize for not doing that . . . but that would defeat the purpose of a couple of 82 year olds trying to keep up with technology.
AmericasCU – Banking at Your Fingertips! Effortlessly take control of your finances with AmericasCU. Our app, designed for modern banking, puts everyt...