Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amelia Newcomb Dressage · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since being involved with Amelia Newcomb’s strides program, and other short courses, my knowledge has increased dramatically, my eye has improved, as has my riding, teaching and training. The courses are laid out in a clear fashion with consideration of all levels of riding. The programs encourage dialogue for better understanding and a phenomenal supportive community. Highly recommend!
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