Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Albuquerque Journal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nothing goes better with my morning coffee than waking up to find my printed newspaper carefully folded in its blue plastic bag sitting in my driveway waiting for me to retrieve it. Give me coffee and 15 minutes to read about my favorite hometown and I’m set for the day ahead. I usually find a comic strip or two that “speaks” to me and I go to my ABQ Journal digital app to download and email or text it to a friend. Love reading about all things local — like community events, deaths (sadly), recipes, stories about people I may or may not know doing wonderful good things for our city. The app makes it so easy to retrieve stories that I send off to friends and family. Getting the print version delivered to my driveway and having access to the digital app completes my enjoyment of my ABQ Journal subscription.
When the Journal made the leap to digital, I started reading it again. Trying to keep up with what’s going on in Albuquerque. Sadly, it is still lacking in the qualities that made it a good newspaper. The app had it’s growing pains but seemed to have worked most of the bugs out. Occasionally, when reading the comics, the panels wouldn’t follow each other like reading a paper but, they seem to have fixed that one. The one thing I would change is the page buttons. Currently, they disappear. Too fast for my liking and I don’t understand why they disappear to start with. I guess it’s so you can get that paper “feel” by swiping to turn the page. Maybe I’m just too old and cranky but I miss the old Walter Cronkite, Huntley Brinkley news days.
I do enjoy reading the paper on line. But I have been disappointed since it took a different format. It is getting better. But so many times the area where I am reading is not in focus. Sometimes it is easy to get it in focus, but sometimes it is not. It is sometimes difficult to get to the next page, it hops back and forth too easily. I appreciate that you are trying to right these problems. February 15. The app is getting better. It still some blurry days of the print. Also sometimes it is difficult to scroll down. It overall I prefer the paper on line. July 20, 2020, it has continued to get better. Occasionally when the screen first comes up you have to push a button to get it to scroll down. I like how I can find the page I want, the options are good.
Introducing the all-new Albuquerque Journal | jrnl+ app! We’ve redesigned the app to give you a cleaner look, a more intuitive user experience, and ea...
| Name | Price | Type |
|---|---|---|
| 24-Hour Digital Access Pass | $0.99 | One-time |
| Single Copy | $1.99 | One-time |
| 1 Month Subscription | $24.99 | Monthly |