Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I generally only listen to the news so this is based on that experience. The ads are the most annoying. They haven’t changed in the year or so I’ve been using this app except for the station ad, which serves my point. we are well into spring and the weather ad is for winter weather. Other than that and maybe it’s a problem with my carrier or device”s” but if I minimize the app and then try to pull it back up (1) the news shuts off so (2) I have to listen to the lead in ad AGAIN! Other than that my issues with it (new broadcast) freezing, repeating and jumping around are likely internet related. BUT in spite of the aggravation I do like having it available
Every time I get a breaking news alert, sometimes it’s not even breaking news at all. Like there is a fire somewhere in the city, fatal car accident on the freeway, weather or national that will catch my attention. Also there are the stupid ads that on one likes etc. Then the worst one for me is when you push out an alert, I can’t even look at the breaking news! I have to wait 5-10 minutes to see what that breaking news was. So aggravating and frustrated! That’s it for me on the negative parts but other than that the app is fine!
I love KOAT and it is my preferred channel especially the news coverage. I love the personalities of each news anchor and the rotation of news casters. The one thing that I wish would change is hearing the same news stories over and over and over and over .....................................again Do we not have enough news to report afresh daily? Thank You
Take the KOAT Action 7 News app with you everywhere you go and be the first to know of breaking news happening in Albuquerque and the surrounding area...