Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the most undependable all I have. Randomly goes off. Often has to be force closed to get it to come back on. In app ads randomly come on right in the middle of a news story. If they can’t do it right they shouldn’t have an app at all.
I have had this app for a couple weeks and it will stop working after a short period of time. Very frustrating and takes about 20-30 seconds to reset it so it will start working again. I finally just deleted it. Very disappointed.
Everything from local and national news, top hosts, bargains every day, humor, and more!!! The app Is fine. As good as all the best radio apps!
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