Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Furniture Warehouse · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So, I download this app, specifically because it says on the AFW website that I can “view in room” the items I am considering purchasing. So….I download the app and every single thing I try has an error message that says it can’t be viewed in AR!! And yes, I made sure the items I tried specifically said they could be viewed in AR. Total waste of time. If you’re going to recommend an app to your customers that is supposed to help them make a decision whether or not to purchase sometime from you…..then make sure the app actually works.
This app is so annoying. It won’t let you stay signed in, so you have to sign in every time you use it. Then when you do sign in, you would think it would save all your stuff but it doesn’t. Anything I put in my favorites list won’t necessarily be there the next time I sign in. Some things are there, some aren’t. So I go back and find the items all over again and save them again. But the next time I go in, they may or may not be there (even though a note comes up verifying that you saved it to your favorites successfully). There’s usually a handful of items I saved and the rest are gone, and the ones that do show up are different every time I go in. It’s like they’re all saved somewhere but it only populates a select few to look at, and no way to access the others. Super annoying. Also a lot of times the photo list doesn’t work right and you can’t look at all the images. There’s really almost no difference compared to using the website, except that you can do the virtual feature on some of their pieces. For as big of a company as this is, they need to hire someone better to fix their app and not be cheap about it.
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Use our new AFW Visualizer to easily view your top furniture picks from a large selection of American Furniture Warehouse's in-stock items in your spa...