Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Affinity Plus Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I transferred to Affinity Plus while moving across the country far from home and was not sure what I was going to expect when it came to finances or banking that distance from home. My previous local bank from my home town was outdated and undergoing an acquisition from a corporation getting my assets moved with me and as worrisome as I was young a moving away from home for the first time. Ultimately I found Affinity Plus in Mankato Minnesota in their University location and they took care of everything flawlessly, funnily enough that was in 2013 and they haven’t had a slip up in any financial or customer need I’ve had since then. This being written 2023! Woot! Affinity Plus has exceeded my every expectation in regards to prompt, professional and most importantly Passionate Customer Care that even banking out abroad, I can download their app, and have a secure line to have a 1 on 1 video call with a Teller. I’ve have had to do this on the road for work as well as home needs and I’ve been able to resolve something in the seat of my vehicle, face to face with someone knowledgeable to find MULTIPLE solutions to let me choose the best option for me and my family. All without having to go to a physical location. It was like I was at one of their service centers states away!! TL;dr I’m deeply grateful to this Credit Union for taking me in my early 20’s, out on my own, and and seeing me into the future over a decade later!
Absolutely hate the app. I can no longer use budgeting tools that were previously tied to my account, I can no longer log in without my phone with me. Sure there are other ways to be authenticated but the questions aren’t lived on the streets for six years with no reliable address friendly. Every single time I have to be authenticated. Every single time even on the same device I need to do a two step verification. There’s no reason why I shouldn’t be able to opt into and out of that. Many websites allow us to use it and shut it off. If we could turn on and off we could use budgeting tools again, we could use cash advance tools again to help us when we are in a pinch. Instead I have to move where I bank if I want to budget, or need income assistance with a cash advance with little to no interests that the budgeting apps can provide. This app feels like I’m being treated like a child with my own money.
Affinity Plus Federal Credit Union is by far the best financial institution I’ve ever done business with, the staff are very knowledgeable, polite, friendly and give the extra effort to help solve any issue you may have, recently I had some fraudulent charges on my Affinity Plus Visa credit card, they halted all pending charges until we could figure out which charges were fraud, then issued me a new card in less than 24 hours just before the Thanksgiving holiday, and credited back to my new card the fraud charge amounts from the old card, they called me back to make sure everything was Ok and working correctly, I can’t think of any bank or financial business with that level of customer service and support
The Affinity Plus mobile banking app is loaded with features to make banking and managing your money as easy as possible. • Budgets: Set and tra...