Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Dental Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App looks clean but homepage won’t load after multiple attempts of restarting the app.
The app needs a searchable access to topical information that the ADA has on file. The Success module that CDP developed should be up front and available. The various toolkits that have been put together should also be easily accessed.
Also can’t access digital membership card
Dentists and dental students can now put the power of the American Dental Association in their hands: make connections, keep up on the latest news, ea...