Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗martin bedouret · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My daughter is a part-time AAC user, she has verbal shutdowns a lot at school, due to several factors such as anxiety, overwhelm, exhaustion, or overstimulation. The only reason she asked me for this app specifically was because it was free to have global symbols. She liked to add symbols like bluey characters, sonic characters, and more global symbols. But as we were about to add a new symbol onto her board, there suddenly was no global symbols even though we had it activated. There was no more bluey, no more sonic, no more global symbols no matter what we looked up. The only reason we got this app was so that my daughter could look at all the creative symbols people made. Now she can’t have the pictures she wants on her communication device, and if it’s just because we aren’t paying, I am not paying for something that my insurance does not cover due to it being a subscription. Bring back the global symbols for your users to have more creativity and actually connect with their board!
dude come on I’m about to be homeless and so are so many other disabled in this country. I do not have money for your subscription. There was absolutely no communication given to the user (me) about how long the free trial would be, or that I was even starting a free trial by using the app. All communication I was given before having basic features blocked (copying/pasting tiles and voice recording, which are essential and basic features) was that a subscription was needed for public boards. I ignored it because I never intended to publish my personal communication board. For the love of god if you’re going to buy into the subscription model like everyone else will you at least tell us what we’re getting ourselves into before we get used to using the app to literally speak? You’d think an app for disabled communication would communicate this clearly.
Look, I get it. You gotta float your boat somehow, but COME ON, SUBSCRIPTIONS!? To use BASIC SHARING FEATURES!? Why not make it one time purchase for individual features, or, I don’t know, make some random small fry games to help bring in the funds? Better yet, make it crowd funded and make a funny game to advertise the gig? The possibilities are endless! I’m glad you got a free dark mode and other stuff, and I’m still gonna use this thing whenever my throat gets shanked because when stuff like that happens you gotta make do with what you have, but I promise, when you get off this subscription bullshark and put together a REAL way to keep the bird flying, you’re gonna find your customer base get a WHOLE lot bigger AND happier! Trust me, pal, you do NOT wanna miss out on an opportunity like this!
Cboard is a AAC free application for children and adults with speech and language impairments, aiding communication with symbols and text-to-speech. C...
| Name | Price | Type |
|---|---|---|
| One Month Subscription | $8.00 | Monthly |
| One Year Subscription | $79.00 | Yearly |