Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app over all, but too many generic notifications. The notifications should be for my specific area and not a new warning or whatever for the north country which covers a huge area. Yesterday I received 10 different ones in less then a hour and only one applied to me.
These weather reviews are brief and provide all that is needed for a quick look at the upcoming weather. Good job, Mr. Hudson!
App used to work great now when I try to watch the news for the weather all I get is 20 or more minutes of pointless ads by then the weather report is over. At other times all I could get was national news which doesn’t interest me. Done with this app, deleted and downloaded ABC 50 app.
The 7 News Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available...