Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartland Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the weather people on ch 2 weather tracker Helps me to figure out travel and more! Thanks so much
In order to watch later in the day, it's hard to get the video to play. Sometimes it doesn't play at all. Even when it says you're watching a video, you have to find it further down on the page. Please put it at the top. Make it simpler for older folks!
Update 25 March, 2023- This app is getting more horrible by the day. Full screen pop up ads with every click inside the app. 15-30 ads without a skip ad option and sometimes up to 60 minutes. App is not recommended. This is an update. This app was once a great app, now it’s in the ad dump area. Lately I’ve noticed 10-15 second ads have gone up like Inflation and the price of eggs. Now you are shackled to 1 of 10 ads from 30 second ads to a full blown minute. With no SKIP AD “option” guess what, you are forced to watch all of them in this app. I’ve contacted the station and they are forwarding my email to the right department.
The WKTV StormTracker 2 Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest reso...