Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Lovison · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First I would like to say the game is fun and it is a great way for my to practice my braille reading. It does have some annoying properties too. 1) there seems to be no way to turn off the music 2) some words are way out there IE: jihad 3) it only takes one word if the letters can make more than one word. Frustrating when you make a valid word and it does not count
I downloaded this app to practice my braille. I was appalled when one of the words was a racial slur against Latinx. I emailed the developer in case it was a mistake. His reply: “People see what they want to see. I'm not responsible for a tiny fraction of the population that wants to see something that was never intended. There is no issue to rectify. Since I use the same database of words in other apps I'd suggest you never download another app of mine just to be safe.” Even if I was wrong (which I wasn’t and proceeded to show him through multiple definitions from from online dictionaries) this was not an appropriate response. I would give a negative rating if I could. This is not acceptable.
At first I really liked this game. Then, I kept loosing because I can’t figure out which of 2 or 3 valid words is the one the developer had in mind. For example. I spelled “sober.” This was wrong because the app wanted me to spell “robes.”
This is the Braille version of my 428 word game series. Learn and practice Braille! I like word games. I played with word games that present scramble...