Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dmytro Morhunov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It may seem like a free app, but you still have to pay money to use.
I downloaded this game it Let me play like two games then told me to pay to play more which is stupid
I don’t get to do anything with out paying
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| Name | Price | Type |
|---|---|---|
| Weekly | $5.99 | Weekly |
| Yearly | $29.99 | Yearly |