Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SSP ACO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Requires login to use, but logs you out anywhere from every few minutes to every few hours. Text areas used for login aren’t set up to accept password manager inputs, so you have to cut and paste passwords every time you do it. Different parts of the app seem to appear to need different registrations as well? And it doesn’t share logins with the FIAWEC+ app which would be natural. On top of all that, it is poorly named so searching for things like “24h Le Mans” or “24 hours du mans” don’t show the app. Overall pretty poorly done. But the content kind of works so I guess that’s worth 2 stars instead of 1.
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